Top 10 Digital Marketing Interview Questions and Answers for 2023

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1. What is digital marketing and an example?

Digital marketing is any marketing strategy that takes place through digital means — usually through Internet-connected devices. There are many examples: inbound marketing, email marketing, social media marketing, and content marketing are just a few.

2. What is on page and off-page SEO?

On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.

3. What is off-page work in SEO?

Off-page SEO includes activities done off of a website in an effort to increase the site's search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

4. What is SSL and its purpose?

SSL stands for Secure Sockets Layer and, in short, it's the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details.

5. What are LSI keywords examples?

LSI (Latent Semantic Indexing) keywords are words that are related to a main keyword and are seen as semantically relevant. If your page's primary keyword is 'credit cards,' then LSI keywords would be things like “money,” “credit score,” “credit limit,” or “interest rate.”

6. What is keyword density with example?

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%.

7. What is meant by keyword stuffing?

Keyword stuffing is when someone attempts to manipulate their position in the search results by concentrating relevant keywords. Search engines can tell when keywords are abnormally distributed throughout the text or in a website's meta tags.

8. What is the bounce rate?

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. Bounce Rate is important for three main reasons: Someone that bounces from your site (obviously) didn't convert.

9. What is priority ?

Prioritizing SEO projects that require the least amount of resources and provide the most impact is critical during the early stages of a campaign. SEO is a long-term strategy that takes time and sustained effort to fully realize the benefits of the work.

10. What is Indexing And Crawling?

Crawling is the discovery of pages and links that lead to more pages. Indexing is storing, analyzing, and organizing the content and connections between pages. There are parts of indexing that help inform how a search engine crawls.

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